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2008.5 June - Content Management

Submitted by Admin on Tue, 03/06/2008 - 15:45

Content Management is the new catchword for websites. It refers to a website developed within the context of a web based application, and permits the user to add, edit and delete content on their own without having to call the developer to add or change a page.

Several Content Management Systems (CMS's) are available, and each has its strengths. Our own site is based in the Drupal CMS.

If you wish to keep your clients up to date on what you are doing, or wish to involve your users, allowing them to post comments and suggestions, then you should look at using a CMS. The range of user-centered applications include forums, web logs (blogs), co-operative authoring (for user manuals), event announcements and enrollment, on-line schedules etc., all of which will exhibit rapid changes. However, if your site will remian fairly static, with few changes over time, it is better to have a more traditional format.

Using a CMS requires that you commit your time to working with the site, keeping it current and responding to users. It will also require a learning period to become familiar with the way it works. If your goal is to avoid having to spend the time, then you will have to delegate the task to a staff member, and the costs must be compared to the cost of using your developer to do the same thing.

Businesses which use the internet to stay in touch with their clients should consider a CMS, and use it to maintain communications with their existing, and potential, customers. Continually changing content will improve search engine placement, and will prompt people to visit your site again to find out what is new. Every CMS in common use today includes RSS (Really Simple Syndication) which will broadcast changes to your site to everyone who has subscribed to the Feed. Look for the RSS logo Syndicate content.

Content Management is the ideal way to keep contact with your customers if you are willing to devote the time to maintian the site. For an typical site, setting aside an hour a day is not unusual. Very active sites may require staffing.

If your business uses the internet to communicate with your customers, contact Inc. to discuss your requirements. We can help you define your requirements, and the costs involved, not only for development, but for the maintenance of a sustainable web presence.

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