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2008.2 March - Web Design Basics and Web Search Placement

Submitted by Admin on Tue, 22/04/2008 - 12:40

How often do we hear something like: 'When I search my company name I am third on Google but I don't seem to get much business from my website.'

This is a direct quote from one of our clients. When we researched his problem it soon became apparent that his web site was flash based, with lots of noise and movement, but no content. It was all fluff and no fiber. Fluff is the stuffing that fills out a pillow but it is the fiber that makes it a pillow. The fluff just blows away.

You need content. You need full descriptions of your business. New customers are searching for a product or a service, and being visible only by name does no good.

If you are trying to attract new customers, who probably don't know you exist, your site must explain WHO you are, WHAT you do, WHERE you are located, WHEN you are available, and WHY they should choose your business.

Most people use the internet for research. If there is no information on your site, their researches will not include your site. Search engines rank sites based on content, and will rank a site high on the list if the content appears to be a best match to the search terms. Higher rankings are also acheived by increasing the depth of content on your site. The highest ranking is achieved by sites which actually try to educate the reader. The business which 'just wants to show a few pictures' should not waste their money.

Web design is not about appearance, but rather about function and placement. A plain site with lots of content will be more effective than a fancy site with nothing for the search engines to index.

Search engines, and users, like changing content. It your site is being actively expanded, indexing services will rate it as more pertinent than a site which has not changed in two years. Setting up an 'Ask the Expert' section, or an on-line forum where users can discuss various topics, is one of the easiest ways to introduce constant change. Incorporating a Web Log (BLOG) is another.

Finding ways to motivate your users to return frequently usually translates into better search engine positioning and more business generation.

A web site is not a magical formula, but rather a marketing tool. If you use your site effectively, it will help your business. If you ignore it, so will your customers.

If you feel you would like to discuss some web alternatives, please contact us. We will be more that happy to help.

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