Today, it is expected that web sites will carry advertising. Maintaining a web site costs money, and many who maintain the sites are doing so to make a living.

With the increasing popularity of mobile devices, syncing files between devices has become a major issue with computing today.

In today's world, organizations with a dynamic internet presence do better than those without. Often the "Powers That Be" make serious errors in judgement because they are trying to achieve a better web presence.